Businesses start small, and are initially driven entirely by the passion and drive of the entrepreneur. The initial focus is on getting the product right and finding the customer, and all activities centre around this. The attention then moves on to production processes, infrastructure, people and so on. Very often, while these fall in place, operations are not trouble free. One of the key reasons for this is inadequate attention paid to financial aspects of the business.  When a problem surfaces, a quick solution is put in place, without understanding the full long term financial implications, thereby affecting the long-term health of the business.

The programme would help owners and CEOs of small and medium businesses to understand the fundamentals of business finance, thereby empowering them to take more informed and comprehensive business decisions. This would help them interconnect and leverage on strategic, human and competitive capabilities and catapult the business into a steady growth.